Integrators know that clients often have a general idea of what they want, but rarely a full understanding of what they need. This is particularly true in the realm of sound masking. Many end users assume their space is fine without it, only to realize later that noise distractions, lack of speech privacy, and acoustic discomfort are major issues. By the time they recognize the problem, the opportunity to install sound masking as a solution at the easiest and most cost-effective time has passed.
That’s why Lencore is making it easier than ever for integrators to include sound masking in every project with the Sound Masking for All Projects Incentive Program. This initiative is designed to help integrators provide better client outcomes while unlocking additional revenue opportunities – without adding complexity to their workflow. Lencore also offers a 2-page proposal insert that can explain why sound masking was recommended and quoted.
The Challenge: Clients Don’t Know What They’re Missing
When planning a commercial space, clients focus on visible elements — technology, furniture, lighting — but often overlook sound. They assume their space will “sound fine” or that noise won’t be an issue. Yet, studies show that poor acoustics can lead to decreased productivity, reduced speech privacy, and increased stress. By the time a client realizes they need sound masking, the budget is spent, and retrofitting can be more expensive and disruptive.
This is where integrators can step in as trusted advisors. By proactively including sound masking in every project, professionals can provide a more complete solution that enhances the client’s space from the start.
By integrating sound masking from the start, projects can be completed more efficiently, and clients get a better end result without unexpected costs or delays down the road.
Image courtesy of iStock.
Why Every Project Should Include Sound Masking
1. It Solves Problems Clients Don’t Anticipate
Clients may not realize how disruptive noise will be until their space is fully operational. Integrators who include sound masking from the outset prevent complaints and costly after-the-fact fixes.
2. It Adds Value Without Complexity
Sound masking is a low-maintenance, high-impact solution. By bundling it with other AV services, integrators enhance their offering with minimal additional effort.
3. It Creates Additional Revenue Opportunities
With Lencore’s incentive program, integrators can increase their per-project revenue while improving client satisfaction — leading to more referrals and repeat business.
What Is the Sound Masking for All Projects Incentive Program?
Lencore is rewarding integrators who increase their unique quotes with us in 2025. By quoting more Lencore Sound Masking projects, you can earn equipment credit to be used toward future orders.
Don’t Wait for clients to ask for sound masking — proactively include it in every project.
Take advantage of Lencore’s incentive program today and deliver better results with every installation. Talk to Lencore ([email protected]), reach out to your local Lencore Representative, or learn more at Lencore’s Sound Masking for All Projects Incentive Program.
