Orange Barrel Media (OBM) retrofitted several large-format digital displays in the Queen City Quarter area of Charlotte, N.C. As a out-of-home media provider, OBM owns and operates this newly upgraded digital-out-of-home (DOOH) platform. The digital upgrade was part of a major renovation and revitalization project to the mixed-use development, formerly known as EpiCentre, which features an open-air shopping center, restaurants, office space and hotels across three acres of Uptown Charlotte.
“OBM is excited for our continued growth in Charlotte,” says Andrew Yee, senior director of construction, OBM. “SNA Displays is a trusted LED partner and vendor so we chose to work with them once again for this project. As we continue to expand our presence in the area, we look forward to elevating digital-out-of-home media and enhancing the public experience.”
Curved LED Display, Blade Signs Modernize Queen City Quarter
The project included replacing static ad signage with a 41-foot, curved LED video screen on top of Kitchen + Kocktails, a southern comfort restaurant at the north entrance to Queen City Quarter on the corner of East Trade and South College streets. The new digital signage measures approximately 20 feet tall and 41 feet long with a 24-foot radius and a resolution of 750 x 1,560 pixels.
Flanking the curved LED display are two vertically oriented blade signs measuring 24 feet 5 inches tall by 12 feet 7 inches wide (930 x 480). The pair of 8 mm EMPIRE Exterior LED displays replaced lower-resolution screens originally provided by SNA Displays in 2013. The original video screens were on either side of an LED marquee display which SNA Displays removed as part of the digital upgrade. The new video displays are approximately 6 feet taller and significantly lower profile than the previous DOOH platforms.
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A three-sided display system that wraps the corner of S. College and 4th streets was also updated, replacing its previous 16 mm outdoor display product with 8 mm LED video technology. The three-sided sign comprises two digital display faces and a static face. The digital faces both measure 22 feet 10 inches x 11 feet 7 inches (870 x 440).
“The upgrades at Queen City Quarter represent the latest in SNA Displays’ exterior LED video technology,” says Pete Simon, director of OOH for SNA Displays. “By going with much thinner cabinets and dramatically tightening the pixel pitch, these new digital displays have an overall sleeker and more attractive design that goes a long way toward modernizing this mixed-use development and giving it a fresh look.”
Local sign company Rite Lite Signs provided LED installation services.
