Alfalite was selected by Telefónica Tech to complete a standout LED cube installation at the new Espacio Movistar, the company’s latest flagship venue. Alfalite calls itself the only European manufacturer of LED displays. Telefónica Tech is, of course, the technology arm of the global telecom giant Telefónica.
Located in the iconic Telefónica Building on Madrid’s Gran Vía, the project is part of Telefónica’s 100th anniversary celebration. Alfalite designed and installed the five-sided, immersive LED cube using its Alfalite Modularpix Pro 1.5 ORIM panels. Indeed, it covers three walls, the floor and the ceiling.
Alfalite Enables Telefónica LED Cube to Deliver Immersive Sensory Experience
This LED cube creates an immersive sensory experience for visitors, leveraging dazzling visual technology. The cube’s multiple high-resolution screens, combined with the durability of Alfalite’s panels, deliver stunning image quality. Indeed, it draws viewers into dynamic and immersive content. The installation is part of Telefónica Tech’s strategy to infuse innovation into Espacio Movistar, a space where technology meets entertainment.
Telefónica is, of course, one of the largest telecommunications companies in the world. In fact, it boasts operations in Europe and Latin America. Headquartered in Madrid, it provides mobile, fixed-line and broadband services to millions of customers, pioneering digital transformation through its subsidiaries and services. Telefónica Tech, the company’s innovation hub, focuses on the integration of systems and technologies. Its goal is to make businesses more efficient, sustainable and resilient.
Espacio Movistar spans more than 30,000 square feet across two floors in the heart of Madrid. Image courtesy of FOSSATI PR for Alfalite.
Espacio Movistar spans 30,100 square feet across two floors in the heart of Madrid. It’s far more than just a showroom. It, in fact, is a fully interactive tech and entertainment hub where the company showcases its vision of the future of communication and digital services. The space includes movie theaters, TV production sets, content recording studios, gaming areas and environments for creating audiovisual content. Its design intent is to be a modern landmark that merges technology, entertainment and Telefónica’s century-long legacy.
Immersive LED Cube is a Central Attraction
One of the central attractions of Espacio Movistar is Alfalite’s immersive LED cube, which gives visitors a unique visual journey. The five-sided installation allows for a 360-degree immersion into rich digital environments. Moreover, surround sound and striking visual effects accompany this experience. Positioned at the intersection of leisure, culture and entertainment, the cube is expected to become a highlight of Madrid’s vibrant tech scene.
Luis Garrido, executive director of Alfalite, emphasizes the significance of the project. He says, “We are honored to have been chosen by Telefónica Tech to be part of such a prestigious installation. Our technology enables a premium immersive experience, celebrating Telefónica’s 100-year history while looking forward to its future innovations.”
Espacio Movistar is open to the public at the Telefónica Building on Gran Vía, offering free admission. Thus, it’s a unique opportunity to explore the intersection of technology and entertainment in the heart of Madrid.
