Performance-Based Agreements Will Rule Future
When I started my business as a content and digital marketing service provider, I decided not to require long-term contracts. Everything is based on 30-day agreements. Considering it takes months sometimes to see ideal results I recognized the need for short-term agreements.
My number one priority has to be client satisfaction. This needs to be the number one priority for any business. Rather than focusing on how you can lock a customer in and hold them captive, reinvest that energy into ways to make them happy each and every day.
This is the future of service delivery—customer experience.
With so many organizations catching onto the idea of earning the opportunity to serve and then providing the service, the old school service “contract” may have a short shelf life ahead.
The good news is satisfied clients almost always stay. So if your business truly is about continuously creating great customer experiences, you really don’t have much to worry about.
And sure, I get the concerns with moving away from service contracts; with a shift like this a certain level of discomfort will be created.
Remember, if you deliver in the end and the customer has a need for the service you provide, you should be in great shape. Most of the time when they leave it isn’t because they don’t need your service; it is because your service let the customer down.
Nonetheless, whether the idea of the “no-term” contract sounds brilliant or asinine, it is the way of the future in a “show-me” economy.
