Remember, this is for a good cause! Over $100 million has been donated to ALS charities since this social media phenomenon began, compared to just over two million dollars donated last year during the same time frame.
It’s about spreading awareness, too. ALS stands for Amyotrophic Lateral Sclerosis, a progressive neurodegenerative disease. It is also sometimes called Lou Gehrig’s Disease. Click here to learn more from the ALS Association.
Next up, one of the owners of Westbury National, Frank Gerstein, literally takes one for the team:
Here’s Peerless AV’s executive team, called out by Patrick Hannon at AVI-SPL to perform the challenge. You’ve seen AVI-SPL CEO John Zettel do it, and now it’s Peerless AV’s turn. The team says each member will make donations of their own to the ALS Association, and that Peerless will match each amount.
