PPDS, exclusive global provider of Philips professional displays and complementary solutions, announced the appointment of AV sales executive, Tye Dato, as the director of federal government sales, LCD Displays. Here, he will lead the company’s ambitious strategy in delivering smart, reliable and TAA-compliant solutions to the U.S. Government and military.
Per PPDS, Dato is one of the most sought-after and respected AV professionals in the U.S. He has almost 25 years of specialist knowledge and experience to the North America team, Additionally, he boasts a proud record of building, maintaining and managing a variety of federal government and military contracts.
Based in Salt Lake City, Utah, Dato will thus report to Bruce Wyrwitzke, director of sales NA at PPDS. Per the company, the appointment marks the next phase in the company’s ambitions to become a leading provider of TAA-compliant solutions, certified for mission critical U.S. governmental projects where quality, security and reliability are paramount.
PPDS’ current lineup of fully TAA-compliant solutions include the versatile 4K UHD Philips D-Line digital signage and Philips X-Line videowall display ranges. The company notes that it will target key departments such as education, homeland security, justice, commerce, transportation and energy.
Mission-critical Environments
Dato’s key responsibilities in the newly created role — first of its kind at PPDS — will include working with the sales and product management teams to develop and launch its TAA go-to-market strategies. Here, they will proactively identify new sales opportunities within the government/TAA verticals. Through this, they aim to achieve sales and growth targets.
With a national and international remit, Dato will also play a crucial role in developing and driving awareness of PPDS’ TAA-certified solutions within the AV channel. Here, he will engage and form relationships within all levels of the assigned dealer base, as well as end users. This will include regular face-to-face meetings and training sessions. At the same time, Dato will further develop PPDS business for both short-term and long-term sales opportunities.
Driving Next Phase of Growth
Dato comments, “I’m proud to be joining the PPDS team in North America and excited by the opportunity to help lead this business in the next phase of its growth journey. I have been extremely impressed by what PPDS has achieved in North America in such a short space of time; transforming from a business rarely mentioned during tenders to one that’s now regularly commanding attention. This is thanks, not only to its innovative and ever-evolving range of hardware and software solutions, but also to the dedication and professionalism of its teams. I couldn’t be more enthusiastic to get started.”
Nick Begleries, commercial vice president NA at PPDS, also addresses the new appointment of Tye Dato. He adds, “Our TAA-certified solutions have opened some incredible new opportunities for PPDS and our partners. It’s therefore imperative we assemble a team with the knowledge and experience on board to ensure we’re able to seize every moment. With Tye, we are ready to take PPDS to the next level and to deliver on our ambitions in becoming a leading provider of TAA compliant solutions to the U.S. Government and military. I wish Tye every success and warmly welcome him to the PPDS team.”
