PPDS has appointed Alison Maxson as its new senior marketing manager for North America.
Per a statement, Maxson is a “dedicated, brilliant and tenacious professional” in the AV industry. She will bring over 17 years of top-level B2B marketing experience to PPDS’ North American team. Maxson also holds high regard for her work in supporting and promoting equality and gender diversity in the workplace. In fact, she co-founded the Orlando Group arm of the AVIXA Women’s Council.
Thus, PPDS spotlights her as a highly accomplished AV marketing communications extraordinaire.
Advancing PPDS’ Marketing Communications
According to PPDS, she will be based in Orlando, and will report directly to marketing director Ron Cottaar. Maxson’s responsibilities involve strategizing, coordinating and executing all PPDS marketing communications, channel and trade events in North America.
Her key objectives also include increasing brand and product visibility for its entire range of Philips professional TVs, interactive displays, direct view LED and digital signage solutions across all core markets. These comprise the hospitality, retail, food and beverage, education, healthcare and corporate markets.
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Maxson expresses her excitement on the new position. She remarks, “I’m delighted to have joined PPDS…and am truly excited about the incredible opportunities that lay ahead.” She then refers to 2021 as a “defining year for the business”. Maxson also highlights the PPDS’ new brand identity launch, new products and market expansions. She adds, “With these existing solutions, backed by an enviable roadmap for 2022, there has never been a more exciting time for the company, and I’m thrilled to be a part of it.”
Cottaar further adds that the PPDS team welcomes Maxson aboard to take the company forward. He continues, “We had to bide our time to find the right person for this important role, somebody with experience who shares the same values as our own. The wait was well worthwhile!”
PPDS is of course, the global provider of Philips digital signage, direct view LED displays and professional TV solutions.
