Midwich Ignite, the corporate venture capital arm of Midwich Group, announced a strategic investment in IDUN audio, a provider of spatial audio technology. With this partnership, Midwich Ignite strengthens its commitment to innovation in the professional AV sector, while IDUN gains new resources and industry connections to scale its technology.
Based in Copenhagen, IDUN audio has developed spatial audio software that enhances sound quality across various listening experiences. Whether listening to music, watching a movie, or taking a call, IDUN’s software offers a natural, three-dimensional sound experience. For professional AV settings, where audio clarity can make or break effective communication, this technology holds particular significance.
One of the standout features of IDUN’s technology is its universal compatibility. Users can enjoy enhanced audio experiences on devices ranging from iPhones and Androids to PCs, Macs, TVs, and gaming consoles. This flexibility is made possible through IDUN’s collaboration with audio chipset manufacturers, ensuring integration into a wide range of hardware.
Midwich Ignite, IDUN Audio: A Shared Vision for the Future of Audio
Will Fenby, investment manager at Midwich Ignite, expressed excitement about the collaboration, stating, “We are delighted to be investing in IDUN audio, whose patented technology represents the next major revolution in audio. With IDUN’s decades of research-led spatial audio development, and Midwich’s global leadership position in professional audio, we believe this partnership is perfectly positioned to drive innovation and adoption of this unique technology. We look forward to working with the IDUN audio team on the next stage of their growth.”
Equally optimistic, Pauli Minnaar, CEO of IDUN audio, emphasized the importance of this milestone, noting, “Partnering with Midwich Ignite marks an exciting milestone for IDUN audio. Their deep expertise in professional AV, combined with their extensive industry network, makes them the ideal partner to help scale our technology and bring it to a global audience. We are excited about what the future holds and look forward to working together to redefine the audio experience.”
With spatial audio evolving as one of the next big breakthroughs in sound technology, this strategic collaboration could pave the way for more immersive, intuitive audio experiences.
