RISE Media Strategy, a new content marketing agency specializing in AV — including pro AV, residential AV, pro audio and broadcast was recently formed by long-time industry experts Krissy Rushing Tomlin and Jayson Tomlin.
The new Asheville, North Carolina-based firm puts an emphasis on getting the brand’s story defined first and deploying that highly effective and laser-focused messaging in various content formats, from social media to digital marketing to press releases to case studies and beyond. As part of its launch, RISE is offering a free company tagline for the first five AV firms to respond. (Contact [email protected].)
“The brand’s story and resulting messaging are the cornerstone of our offering. Then we zoom out to help our clients deploy that message in the most effective ways possible,” says Krissy Rushing Tomlin, CEO and founder of RISE Media Strategy. “Over the past two decades, we’ve worked in every part of the AV business, from journalism to PR to marketing to manufacturing, for a wide breadth of experience. We, therefore, aren’t ‘siloed’ to one type of marketing activity such as only PR or just social media, becoming a natural extension of our clients’ marketing departments.”
Rise Media Strategy Services
RISE Media Strategy’s service offerings include marketing strategy and consultation, digital marketing, social media, public relations (PR), advertising creative direction, and trade show support. The company is also offering a special CEDIA Expo 2023 Marketing & PR Tradeshow Package to help manufacturers maximize their ROI at the show.
RISE limits the number of clients on its roster in order to provide a higher level of individualized service for every client. It offers customized plans that are nimble to evolve along with changing marketing and PR requirements. The firm recommends an initial meeting to ascertain clients’ needs, then digs in to develop a customized plan with deliverables and goals outlined that are tied to the client’s specific business objectives.
“Jayson and Krissy’s creativity and deep industry knowledge have proven to be invaluable assets, effectively supporting and supplementing our marketing department,” says Erica Carroll, director, product marketing and training at Mersive Technologies. “What really sets RISE Media Strategy apart is their ability to secure an impressive number of press pick-ups. We wholeheartedly recommend RISE Media Strategy to any organization seeking to elevate their brand and achieve outstanding results.”
Kaleidescape VP of Marketing, Norma Garcia-Muro, says, “Krissy and RISE have been essential for our social media growth and engagement. Knowing they have it handled and can write confidently—not only about the residential AV space but to a larger consumer audience—is incredibly valuable.”
Jonathan Reichbach, CEO and founder of Artist Connection, says, “RISE is a lot more than marketing. I use them for strategic business consultation and planning and rely on their professional opinion because I know it comes from experience and connections made throughout their careers.”
About RISE Founders Krissy & Jayson Tomlin
Krissy Rushing Tomlin, CEO of Rise Media Strategy.
RISE CEO Krissy Rushing Tomlin got her start in technology journalism in residential AV way back in 1997, serving as editor or executive editor for several national magazines, including Home Theater, Stereophile Guide to Home Theater, Connected Guide to the Digital Home, Best Buy’s BEST Magazine, and Home Theater Interiors. She learned early the nuanced language of audio video, with her byline appearing in media outlets like Wired, Prosource, TechnologyTell, and Retail Observer, as well as several custom publications for manufacturers and associations, including XM Satellite Radio, AMX, and CEDIA. Deemed an expert in both home theater and smart home tech, she authored the book “Home Theater Design.” Krissy was also the director of content for Telos Alliance, a broadcast AV company, and has worked with companies and media outlets in all sectors of the AV industry, including integrators, manufacturers and PR firms. Krissy is the creative vision and primary content director at RISE.
Jayson Tomlin, co-founder of Rise Media Strategy.
RISE Co-Founder, Jayson Tomlin is an audio engineer and second-generation musician with a passion for education, which led him into sales, support and ultimately representing audio manufacturers on a global scale. His career has spanned 25 years, including audio production, mastering, audiophile, broadcast, radio, streaming and live mixing. In 2014, Jayson made an audio discovery—FiDef—that eventually became a patented technology that garnered the attention of the world’s best and most prestigious music producers. Jayson served as senior director of strategic marketing for Telos Alliance. His focus at RISE is marketing strategy, product marketing, competitive analysis and business planning.
