Novi, Mich.-based ENCO announced the acquisition of Texas-based RUSHWORKS. The latter is a supplier of professional production, playback, streaming and robotics for the broadcast and professional AV markets. Per a statement, with this acquisition, ENCO enters the new year with a strong message of business growth. The move also strengthens ENCO’s range of professional video and audio technology. At the same time, it adds proven products and integrated solutions that will drive expansion into new markets and applications.
A Fruitful Partnership
ENCO notes that it will retain the entire RUSHWORKS staff. Moreover, it has opened a new office in a new facility in Highland Village, Texas. RUSHWORKS’ founder, Rush Beesley, will also continue to lead sales and marketing for the RUSHWORKS product line.
In effect, the two engineering teams will join forces to develop new products and innovations moving forward. That includes integrating ENCO’s automated captioning and translation services into existing RUSHWORKS products.
“ENCO is the global leader in real-time captioning with its patented enCaption technology,” Beesley says. “The integration of its powerful, highly accurate captioning engine with our broadcast automation, integrated PTZ production, and courtroom production and streaming systems will ensure our mutual customers can comply with government regulations and provide critical captioning, transcription and translation services to audiences worldwide.”
Simplified Operations, Satisfied Customers
Beesley notes that ENCO and RUSHWORKS are coming together at a time of need for broadcasters, as they adapt to changing production and delivery models. He adds that AV integrators and technology managers are seeking more “powerfully simple” integrated hardware and software solutions. According to Beesley, these solutions simplify operations inside schools, courtrooms, municipalities and other AV environments.
“In broadcast, over-the-air and cable access TV systems are rapidly converging with OTT models; while radio stations are adding local production tools to support video podcasting and visual radio content,” Beesley notes. “On the AV side, our customers now place greater emphasis on building complementary technologies into their workflows that edge closer to complete systems. Our integrated video-production systems, specialty robotic-production products and streaming solutions perfectly complement ENCO’s proven live and automated captioning, and production systems for these markets worldwide.”
Ken Frommert, president of ENCO, declares that RUSHWORKS’ innovations bring a new capacity to ENCO’s product line. As a result, it further distinguishes the company from competitors. Customers will also benefit from having a single source for technical support across all products. They will also have access to integrated ENCO and RUSHWORKS solutions moving forward.
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“The acquisition of RUSHWORKS adds proven technology and talent that opens the door for us to innovate and develop cohesive, integrated broadcast and AV solutions for years to come,” Frommert says. “They also bring strong expertise in video applications. [This] diversifies our software portfolio to serve a much broader array of business verticals and applications.”
ENCO will formally introduce the RUSHWORKS product line as an ENCO brand at the upcoming ISE 2023 show, as well as at the upcoming 2023 NAB Show.
