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BrightSign Announces Booth Lineup at ISE 2025

Published: January 30, 2025
Photo credits: GalakticDreamer/Stock.adobe.com

BrightSign, provider of digital media players and operating system, announced it will exhibit the latest in digital signage solutions at ISE 2025, Booth 4S-300. The company states that it is doubling down on its commitment to customers and the reliability and security of its players.

Per a statement, BrightSign announced that its players are now backed by a five-year warranty, beginning January 1, 2025. This warranty commitment is a testament to the company’s confidence in the durability of BrightSign players, the company states.

“More reliable, more secure and more value. This is the driving force behind our commitment to customers, partners, and consumers for the year ahead,” says Steve Durkee, chief executive officer of BrightSign. “The market asked, and we delivered. Expanded partnerships, more integrations, extended warranties, SOC2 compliance — all while leveraging the power of NPUs to enable AI experiences. We are incredibly confident in our full solutions suite and unmatched reliability. Digital signage is everywhere, and BrightSign is continuing to give businesses a choice in how they benefit from our media players and operating system (BrightSignOS) to better manage, control and display content.”

BrightSign at ISE 2025

  • Five-Year Warranty, beginning January 1, 2025: All newly purchased and registered Series 5 and beyond media players now include a standard five-year warranty. Accompanying the fanless design, self-healing capabilities, and five years of software updates for its media players, BrightSign offers a reliable solution in the market that gives customers confidence in their signage decisions.
  • AI Enablement (Current availability on LS5, HS5, XT5): BrightSign players have NPUs built into their platform, enabling partners to develop AI applications. This integration accelerates AI tasks without impacting content playback. As a result, customers can streamline the adoption and deployment of AI capabilities across a fleet of players.
  • LG Collaboration: On display for the first time, this unique collaboration shows BrightSign’s commitment to customers and partners. New LG 49-, 55-, and 65-inch UV5N-E Series models will run the BrightSignOS on LG’s embedded system-on-a-chip (SoC) multi-core processor. Available to U.S. customers in the second quarter of 2025, with international markets following.
  • OS Flexibility for XC5 Digital Player: For the first time at ISE, BrightSign will have its XC5 Digital Player available with BrightSignOS or the choice of Windows 10 IoT or Windows 11 IoT for organizations that are required to run Windows architecture.
  • Bright Alliance Program: Launched in 2024, BrightSign now has 11 Elite Bright Alliance partners and 28 partners in total. 2025 will see a continued expansion into the European market, across industries including retail, QSR, higher education, healthcare and transportation.

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