BP Marketing, Pro AV manufacturers rep in the mid-west, announced that it will be joining forces with Visitec. Per a statement, the union will leverage both companies work forces and elevate the regions presence significantly. Visitec is an independent rep organization also operating in the mid-west region.
“In a time where many AV companies are pulling back, BP is forging ahead to build a bigger network for our integration partners to leverage,” says Steve Garber, president of BP Marketing. According to Garber, the partnership will grow the business and increase sales. He also emphasizes the combined strength of the sales teams. “…and we’ll be able to play offense more effectively with pooled resources and a line card that will be unmatched,” Garber adds.
“From an organizational standpoint, Visitec will continue to be a brand. Their reputation is stellar, and we do not want to imped that progress, but rather blend our forces to create a team of reps with better territory coverage in the right places to better serve our partners,” says Dave Olson, VP of BP Marketing.
Also Read: How to Survive and Thrive in a Period of Pro AV Mergers and Acquisitions
Olson adds that both companies’ cultures and experiences are quite similar. He continues, “…so we feel that this blend of industry experience and customer service minded teams will be an added resource to meet the demands of the industry.”
Both companies cover 13 states in the mid-west. These include Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin. Additionally, BP Marketing supports select lines in the Rocky Mountain areas of Colorado, New Mexico, Utah, and Wyoming.
According to a statement, the BP Marketing and Visitec merger is effective as of March 1, 2022.
