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Barneys, Macy’s Among Retailers with High-Tech Holiday Window Displays

Published: December 2, 2013

Inside the Installation

Here’s more detail from a Christie press release on the display about what you’ll see at Barneys during this holiday season and how Christie helped to make it all possible:

Floating City
The Madison Avenue windows will mesmerize passersby and customers with moving content that demonstrates how light and shadow are experienced in New York City, incorporating black, white and gold. Among the highlights are a “floating city” projected upon a 16-foot-tall “rock” wall, which houses the viewing area for the projection mapped experience, and includes twinkling stars in a night sky and a slow-moving sunrise revealing the shimmering floating city – enhanced by a visual program that incorporates architectural language, changing geographical landscapes and climate—through 3D mapping technology. 

Mirrors, Icicles and 3D lights
A large, abstract hanging resembling a rock or icicle formation will be covered in thousands of fragmented mirrors. With Christie projection mapping washing light over the formation to create a light show on the object itself, it will be reflected into the room as well as onto the window and finally the street. 

This display uses Christie HD14K-M projector, Christie LW720, Christie LWU420 and Christie HD flat panel displays, including the new Christie WeatherAll flat panel. 

One window will house the BNY NYC Sleigh Ride, featuring a rotating cast of improvisational performers from Upright Citizens Brigade outfitted in modern Santa costumes who will take children on a virtual “sleigh ride” through an abstracted New York City. Through the use of experiential screens, the occupants will feel like they are up in the air and flying through New York. Christie WeatherAll flat panels on the outside of the window will show images of the children and “Santa” as they take the Sleigh Ride.

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