AVPro Global just officially launched its “Winning Together” initiative. This is an industry-facing program meant to support audiovisual integration professionals by providing pricing stability, product availability and a foundation for long-term partnership in a rapidly evolving market. AVPro Global is, of course, the parent company of AVPro Edge, AudioControl Pro, Bullet Train, Murideo and ThenAudio.
Global market conditions and shifting trade regulations continue to impact the electronics integration industry. Thus, AVPro is stepping forward with a proactive strategy built on collaboration and mutual success.
“We’re not a massive corporation answering to shareholders,” Jeff Murray, founder and CEO of AVPro Global, says. “We are a family-owned, veteran-owned and woman-owned company that is able to make bold decisions quickly — with our dealers’ long-term success in mind.” He adds, “That’s what ‘Winning Together’ is all about.”
AVPro Global “Winning Together” Initiative
The “Winning Together” initiative addresses some of the most pressing concerns for integrators and resellers today. These include rising costs, unpredictable pricing models and inconsistent supply chains. AVPro, by contrast, says that it is committed to maintaining a dependable partnership model that helps protect dealer profitability and operational consistency.
Key components of AVPro’s dealer commitment include the following:
- Assurance of unchanging pricing through the end of 2025.
- Locked-in 2025 dealer programs based on current thresholds.
- Consistent solution availability across its portfolio.
- Ongoing product development, tech support and full participation in industry events.
According to AVPro, its ability to deliver this level of consistency comes from its foundational values and its agile business structure.
“Our success has always come from our customers’ success,” Murray observes. He adds, “We’re structured to prioritize long-term partnerships over short-term profits — and we’re willing to make the necessary sacrifices to protect our dealers’ margins.”
AVPro’s approach includes the following:
- Operational efficiencies gained through internal reorganization and cost control.
- Global manufacturing capabilities across China, Vietnam, Slovakia and the U.S.
- A willingness to absorb cost increases instead of passing them along to customers.
This approach, AVPro says, enables it to remain resilient and responsive, even as others across the sector grapple with rising costs and supply-chain disruptions.
An Invitation to Strengthen the Partnership
As part of the “Winning Together” initiative, AVPro encourages dealers and partners to do the following:
- Continue specifying and purchasing AVPro Edge, AudioControl Pro, Bullet Train and Murideo products.
- Maintain program thresholds.
- Stay connected with the AVPro sales team for product updates and personalized support.
According to AVPro Global, it boasts more than a decade of sustained growth and a deep-rooted commitment to innovation. Moreover, the company pledges to continue to lead with integrity, transparency and a clear mission. That mission, the company says, boils down to creating lasting partnerships that benefit everyone in the AV integration ecosystem.
