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AlarMax Acquires NSL

Published: April 7, 2023

AlarMax Distributors, Inc., national distributor of wholesale electronics, announced the acquisition of Northern Sound & Light (NSL). The latter is a Pittsburgh-based national supplier of sound, lighting and production equipment for use in various applications. These comprise concert venues, schools, houses of worship and live-production houses.

Per a statement, NSL is a factory-authorized reseller for over 60 manufacturers and has the ability to service customers nationwide. The company has served in the industry for over 30 years, under the ownership and direction of Steve Raslevich. Post the acquisition, NSL will thus maintain its own identity and business under the AlarMax financial umbrella.

Roger Graf, president of AlarMax adds, “We welcome NSL to the AlarMax family of companies and are pleased to be working with Steve on our shared vision of expanding Northern Sound & Light’s local presence across the country. Additionally, we look forward to expanded opportunities between our customer bases, with these increasingly converging technologies.”

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Raslevich, managing director of the “new” NSL, enthuses on the continuation of the Northern Sound legacy. He also entrusts his customers and friends to take part in the increased inventory availability, additional product lines and expanded national distribution reach that the new partnership affords. Per a statement, AlarMax currently operates 25 distribution centers across the U.S. It plans to co-locate NSL locations within some existing AlarMax facilities. The company will also coordinate its operations to provide optimal dealer service levels in new markets with stand-alone NSL storefronts.

NSL’s inventory and systems are currently in the process of integration at AlarMax. Per a statement, it will resume full-scale operations soon.

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