ADI Global Distribution, the Melville, N.Y.-based wholesale distributor of security, AV and low-voltage products, announced it has launched new upgrades to its websites across the U.S., Canada and Puerto Rico. The distributor thus aims to deliver an enhanced online experience at ADI. These improvements will make it easier for customers to navigate the site and find product information.
ADI’s websites and e-commerce platform is known as the Digital Branch. It provides customers access to the full range of products and services available at ADI. Since redesigning the sites in 2020, ADI has been incorporating customer feedback to add new features and functionality.
As the next step, ADI has implemented a new Product Information Management (PIM) system. According to ADI, this system transforms the way it merchandises its product offering to improve the online journey for customers.
Also Read: ADI Unifies AV Product Offering Under ADI Global Distribution Brand
New Website Features
As part of this upgrade, customers will experience a series of new enhancements. These include:
- Faster load times: streamlined website now loads more quickly. This saves valuable time when searching for products.
- Easier navigation: Drill down quickly to specific product categories with an expanded site navigation — reducing the need to apply filters.
- More user guides, data sheets and content: Site features more than 250,000 user guides, data sheets, warranty information and more. This will help customers make informed product decisions.
- Ability to quickly find related products: Easily locate accessories associated with specific products.
- Greater consistency across product listings: New data and refinements drive consistency for product listings across all categories to easily find items.
Laura Phelan, vice president of digital experience and digital branch at ADI, says, “Implementing the PIM marks the next phase in our overall strategy to transform the customer’s digital experience at ADI, and we will continue rolling out even more enhancements over the next several months.”
The ADI U.S. site is available at adiglobal.com/us, the ADI Canada site is available at adiglobal.com/ca and the ADI Puerto Rico site at adiglobal.com/pr.
To sign up for an online ADI account, dealers can click on the “Sign In” link on the upper right corner of the homepage, and then select “Register for Online Account”. In the U.S., customers can also download the app to shop from their mobile device.
