Zoom has announced an expansion of its partner network with the launch of the Zoom Partner Demand Center. The videoconferencing software provider calls the new solution a turnkey platform that offers strategies for partners to go to market with the company’s software.
According to the company, the Partner Demand Center will provide partners with a marketing automation platform to expand their Zoom marketing practice. The offering includes co-branding and customization, digital marketing, and campaign execution. All of these contribute to what the company calls a “launchpad” for generating demand.
Zoom says the solution allows partners to execute customized, multi-touch campaigns directly from the platform. Users can also download the content they need to execute campaigns through their own systems.
The Partner Demand Center offers:
- Email campaigns
- Web content syndication
- Social media marketing
- Events marketing, including webinar syndication
- Video marketing
- Digital ads and banners
- Co-branding
Via an integration with Google Translate, campaign localization is also offered in more than 50 languages. This allows partners to translate email campaigns.
“The Zoom Partner Demand Center strives to provide our partners with the tools they need to be successful, including resources designed to help users upskill their existing team,” the company announcement says. “These resources include online marketing support, training, and access to our partner marketing concierge service for help with every step of the marketing journey.”
