November is a convenient time to think about the things we most appreciate, with those in the U.S. celebrating Thanksgiving every fourth Thursday of this month.
But maybe we should all find a way to incorporate the thankfulness we feel on that day as we sit around the food-stuffed table with our families into a more regular rotation.
Is there an employee without whom your business wouldn’t be nearly as successful? Tell them that, whether in front of the whole office or privately if you prefer. Thank them for what they’ve brought to your company.
They’ll remember the recognition, tell other people about it and probably work even harder to earn that praise again.
Also consider creating a quarterly or monthly customer appreciation program, where you give one of your most loyal clients a special discount or opportunity for all they’ve done for you. Again, they’ll remember it in the future and tell others who might be looking for an AV integrator someday too.
It’s great to be thankful on Thanksgiving, but there’s no reason you can’t extend that gratitude all year long. Your business will benefit from your graciousness and your customers will realize just how good they’ve got it with you on their side.