To complement its growing global network of physical Experience Centers, Genelec has introduced an online Virtual Showroom. Here, visitors can explore a wide range of active loudspeaker systems and technologies in a set of realistic room settings. This allows customers across the studio, AV and home audio segments to instantly access Genelec information and resources. Moreover, they can do so in a visually engaging interactive environment.
Hosted on the Genelec website, visitors to the Virtual Showroom can experience the latest in VR technology to navigate separate and distinct areas. These include professional audio monitoring, AV installation and home audio; which showcase both stereo and immersive systems that comprise a selected range of key loudspeaker and subwoofer models. Visitors can then access detailed product information, video content and valuable learning resources. They can also do so at any time of day and from the comfort of their own environment.
Benefits of the Virtual Showroom
“One of the powerful effects of the pandemic was to focus our minds on how to communicate more effectively via digital marketing channels,” comments Ken Kimura, business development director, Genelec.
“So, we used that period of enforced disruption to explore how to engage closely with our customers in the virtual world, and the Virtual Showroom was a natural result of that planning process — complementing our well-established website and social media channels.”
With the return of face-to-face customer contact, Kimura states that Genelec now has a perfect balance of demonstration opportunities.
“In this fast-paced digital world, the Virtual Showroom has all the benefits of interactivity and instant 24/7 access, while our Experience Centers represent the gold standard in personal contact and critical listening opportunities,” comments Kimura.
He adds, “Add to that the range of international exhibitions, roadshows, smaller regional events and dealer demonstrations; and there are now more ways than ever for customers to experience everything that Genelec has to offer.”
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Editor’s Note: Another version of this article originally appeared on our sister-site CEPro on January 11, 2023. It has since been updated for Commercial Integrator’s audience on April 21, 2023.
